When you think about trending tactics in the public relations world it is hard to forget about Facebook. Facebook has been a major player in many organizations promoting any important message they would like to share. I went the UW-Whitewater career fair two weeks ago and talked to many people from the communication departments of various organizations. When I got home that night and looked at all the organizations I started looking them up on Facebook where one organization caught my eye, Sentry Insurance. Sentry Insurance offers a summer internship program in which I am very interested in and their Facebook account is very helpful in updating applicants about upcoming deadlines and procedures. On a daily basis the organization will send out reminders through status updates of exactly where they will be for the day so you can talk and network with their representatives. The nice thing about this organization is the have the same clear information on all of their social networking accounts and websites with links to each of them. You will see some public relations agencies such as Edelman have engaging and informative Facebook accounts that also link you to all social networking accounts, which is extremely helpful in an application process. I feel organizations have really grabbed a stronghold on using Facebook as an effective tactic especially from the side of interested applicants for employment. Since I am going to be graduating in a year, it is reassuring that Facebook is there to be used by employers to communicate their employment opportunities and company background.
